You can take it from me or you can take it from Hubspot, the undisputed authority of Inbound Marketing: A good blog drives business. Period.
From the horse’s mouth “69% of Businesses Attribute Blogging to Increased Leads“:
The 2011 HubSpot ROI Study, conducted by two MBA students from MIT and Babson, found that 69% of businesses surveyed attributed their lead generation success to blogging. The study also found that 75% of businesses believed SEO was a primary factor. Social media came in third with 47%, just a hair shy of triple that of paid search.
My favorite comment on this Hubspot blog post: “SEO and Blogging best way for make money online.” Amen, brother. Sing it!
You can do it yourself – Start with blog posts answering your company’s three most frequently asked questions. And grow from there. Don’t have time to blog? Hire me. This is what I do.