Play to your strengths, Potter

I subscribe to a Word-of-the-Day feed.  Today’s word of the day is Alchemical. Having once owned my own welding shop, alchemy is close to my heart. Online it is also close the premise of my work: Changing something small into something more meaningful.

My favorite Alchemist is Dumbledore played by Richard Harris (who else is there, really?). He advised his students to develop their individual, unique talents. Similarly, pop-psychology advises us “Do what you love and the money will follow.” In Hinduism, this is called svadharma and refers to one’s own right, duty, or nature; one’s own role in the social and cosmic order. In a business blog, this means authentic content.

Take some small aspect of your business, something you are passionate about, and make it your muse for an educational and lead-driving blog. Adding a regional slant will give your words even more impact in Google and on the street. This blog takes this notion to publication with great effect.

alchemical \al-KEM-ik-uhl\, adjective:

1. Pertaining to the transformation of something common, usually of little value, into a substance of great worth.
2. Relating to a form of chemistry and speculative philosophy practiced in the Middle Ages and the Renaissance concerned principally with discovering methods for transmuting baser metals into gold.