Adwords or SEO: the tortoise or the hare

Recently, a Google Certified specialist was back-seat driving as I wrote one of my client blog posts. The specialist and I disagreed about the use of tags. The client got caught in the middle. Bummer. Google Certification is “a globally recognized stamp of...

Good Blog Titles – the Michael Jordan Analogy

Just Do it! Each blog title you write should be a slam dunk. It should be optimized, engaging, educational, easy to read, relevant, and it should encourage your audience to act in a manner that supports your business. It’s easy, right? Like writing poetry, or...

Vermont websites and Crunchy Granola

While our web design office is in Vermont, our market is the Internet, which as you know reaches far beyond our lovely little state into the nether regions of the Universe, there are some things we do here in Vermont, however, that tend toward the local. Food is...