Proven Traffic-Driving Writing, Blogging, Content

T-shirts and High Fashion Firsts

As a T-shirt company, we think we are the very pinnacle of fashion (or maybe anti-fashion). We love t-shirt culture and feel it is superior (at least in comfort) to the excessive primping and preparations of high fashion that in the end only detract from who we really are.

We have been known to eschew the paragons of high fashion, but this week’s New York Fashion Week has opened our eyes. Some of the designs on the catwalk this week have been breath-taking – some for their great beauty, others for their you’ve-got-to-be-kidding factor.

fashion_modelBut the greatest eye-opener of the event has been its inclusiveness (not a word often associated with haute couture). New York Fashion Week has blown the doors off our preconceptions of beauty and style with a number of firsts: a model with Vitiligo (a skin condition characterized by the loss of pigment in patterns), a model with Down syndrome, a male amputee model, a paralyzed teenage model, and a 5-year-old designer (no kidding).

Fashion has a way of reflecting reality and by exposure making it more acceptable. We hope that like other fashion statements that made their way into the mainstream these first from New York are just the beginning.

Fashion Week is an international show hosted by Mercedes-Benz and presented in places like Miami, Berlin, Tokyo, Mumbai, and Istanbul. We look forward to other statements and firsts.