Will Google Instant be the death of SEO? Not on your life (and that of your online business). It may well be the end to proper spelling and grammar as we’ve come to know and love it, but content still rules!

As Google continues to cater to the misspelling masses, you and I still need meaningful engagement on our websites. Whether we’re selling luxury real estate or yoga retreats or SEO, our websites still need the traffic that matters most: visitors engaged with our content and our message.

There is still no substitute for good, interesting, well-written, educational, inspiring content. No matter how you spell it.

Of course, the jury is still out on Google Instant (check back for more in the fullness of time). But for now, please join Roger and Tim and I: Meet the new boss; same as the old boss. We won’t get fooled again.