Just Do it!
Each blog title you write should be a slam dunk. It should be optimized, engaging, educational, easy to read, relevant, and it should encourage your audience to act in a manner that supports your business.
It’s easy, right? Like writing poetry, or sticking to a fitness plan, or getting your two-year-old to take a nap, or just saying no to drugs (thank you, Nancy Regan).
My favorite Internet marketing blog, HubSpot, would have you believe it’s easy. And maybe it is…This morning HubSpot gives us “Six Easy Ways to Get More Visitors to your Blog” here they are:
1. Make your blog interesting
2. Make your content easy to read
3. Make your content Search Engine Optimized (SEO)
4. Encourage Interaction
5. Include Social Sharing Buttons
6. Link to Other Relevant Blogs
It seems pretty straightforward. Just like wearing red shorts and flying to the hoop, right? Straightforward, yes. But easy? Not all the time. But it can be done, if you (pardon my predictability here) Just Do It. Take it one step at a time. Read some relevant blogs, notice what you like about them, and if you are inspired, sign up and make a comment. Commit two hours a week to the health and wellness of your online presence and it will definitely payoff in the end.
The stats are out there: Businesses that blog get 55% more visitors, have 434% more indexed pages, the benefits are numerous. Check out the social media stats on Fortune 100 Companies. There are some other stats that are a bit more difficult to classify. The biggest of them is trust. Sure brand recognition is essential, but there is something deeper: community.
If you are too busy doing what you need to do to keep your business going, please don’t neglect your blog. Your community will suffer for it. Hire someone to blog on your behalf. It’s that important. Engage your audience and keep them engaged. Start to build some trust.
Time for my yoga and situps…
“His Airness” image courtesy of Sports Business Digest